Murat Durak · AI Advisor & Deployment Operator
Most enterprise AI never leaves the pilot. I move it into daily operations.
I advise leadership teams on AI and growth strategy, then stay long enough to see the systems run. Founder of Forward Labs, Response and Apricode AI.
New York · San Francisco · London · Dubai · Istanbul
200+
Brands Advised
90+
Markets
$740M+
Media Deployed
40%
Avg. Cycle-Time Reduction
Selected Outcomes
Pilot to production
Taking a single workflow out of the demo stage and into daily operations, with owners, baselines and a fallback path.
Growth systems that hold
Demand and revenue architecture that keeps working when the team, the market or the channel mix changes.
Boardroom translation
Turning an AI programme into an operating conversation the CFO and the board can fund and review.
Client Work
Outcomes from the room
Anonymised results from AI advisory and deployment work, measured the way boards measure AI: margin, time-to-value, scale rate and growth efficiency.
CEO
6→2
weeks from pilot to production (time-to-value)
CEO
4 / 5
AI pilots scaled to production, vs. an industry norm of ~1 in 5
CFO
+3.2 pts
EBITDA margin attributable to AI in production
CFO
$2.1M
annualised run-rate savings from automated workflows
CMO
−34%
customer acquisition cost with AI-driven targeting and creative
CMO
3x
qualified pipeline from an AI-rebuilt demand engine
Capabilities
What I Do
Growth Systems
End-to-end demand and revenue architecture for companies scaling across markets.
Creative Operations
Infrastructure that lets small teams produce and judge creative work at scale.
AI Deployment
Moving AI from experiments into daily operations with clear accountability.
Founder Strategy
Helping founders build category position without losing operational grip.
Thinking
Recent Topics
Signal
What I'm seeing inside AI deployments
A weekly briefing for operators, founders and boards. Field notes, teardowns and the frameworks I use in the room.
About Signal & Signal ProSpeaking
Keynotes & Panels
Talks on AI deployment, growth systems, and the practical work of scaling companies.
View SpeakingPress
Media Enquiries
For interviews, review copies, and speaker introductions. I handle press directly.
View PressLet's Build Something That Lasts
Advisory, board work, and venture collaboration for companies ready to do the real work.