Signal
The free Sunday edition of The Delegation Economy
Free, every Sunday
The Delegation Economy is my newsletter on Substack about what happens when work and buying decisions are handed to AI. Signal is its free Sunday edition: what I see inside live AI deployments, written for the people who have to make it work.
Free every Sunday. Paid tier on Substack.
Membership
Choose your level of access.
Free Edition
Signal
Free. One essay every Sunday.
- One essay every Sunday
- Field notes from live AI deployments
- Occasional book and framework releases
Free every Sunday. Paid tier on Substack.
Members
Signal Pro
$15 / month
or $150 / year, billed on Substack
- Everything in the free edition
- The Wednesday Teardown: one live AI deployment, its cost and its failure point
- Board brief templates you can take into the next meeting
- A quarterly live briefing and Q&A with me
Free every Sunday. Paid tier on Substack.
The Signal edge
What you will not read elsewhere
The best briefings share a pattern: one clear voice, a weekly rhythm, a signature framework and a members' layer with real depth. Signal keeps that pattern and adds five things only an operator in the room can write.
The Delegated Customer Index
A recurring read on how AI agents search, shortlist and buy, and which categories are being decided by software first.
Boardroom KPIs by role
The numbers CEOs, CFOs and CMOs actually use to judge AI: time-to-value, scale rate, margin impact, acquisition cost.
Operator teardowns, not commentary
Anonymised cases from live deployments, with the cost, the owner and the failure point written down.
Growth and AI in one frame
Most writers cover AI or marketing. Signal connects model decisions to demand, pipeline and revenue.
The New York–Gulf–Istanbul lens
How AI adoption differs across US, UK, Gulf and Turkish boardrooms, from someone working in all of them.
Beyond the briefing
The Deployment Room
A conversation series with the operators actually shipping AI inside large organisations: the CFOs, growth leads and heads of engineering who own the outcome. One guest, one deployment, one honest post mortem.
First episode in November 2026
Executive Programmes
A cohort-based programme for leadership teams: how to take one workflow from pilot to production in eight weeks, with the governance, cost model and accountability that survives an audit.
See the sprint format