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Books

Published Work

Four books on what happens to brands, boards, and human judgement when intelligent systems begin to decide on our behalf. Available worldwide on Amazon.

The Delegated Customer — book cover by Murat Durak

Hardcover · Paperback

The Delegated Customer

Brand, Growth, and Marketing After Human Attention

When agents buy on behalf of people, brands stop competing for attention and start competing for delegation.

01

The end of the attention economy

02

Machine-readable brand equity

03

Growth systems built for agent intermediaries

The Invisible Employee — book cover by Murat Durak

Paperback

The Invisible Employee

The Boardroom in the Agent Economy

Autonomous agents already sit on the org chart — not on the payroll, but on the balance sheet.

01

Governance for non-human labour

02

Accountability in AI-run operations

03

What boards must ask before they scale agents

FRICTIONLESS — book cover by Murat Durak

Paperback

FRICTIONLESS

A World Built on Consent

Every removed friction is a decision someone else made for you. No one was forced.

01

Consent as the new interface

02

The quiet cost of seamless design

03

Designing systems that keep human agency

For Media & Events

Interviews, reviews & speaking

Review copies, author interviews, and keynote formats built around the books are available for press, conferences, and executive programmes.