Advisory
Board Advisory &
Strategic Operator
I serve as a strategic advisor and independent board member to companies navigating AI transformation, digital growth, and scalable revenue architecture.
What does an AI advisor do?
An AI advisor helps a leadership team decide where AI will move revenue, margin or speed, then gets it working in the business. Murat Durak advises boards and executives in New York, San Francisco, London, Dubai, Istanbul and Riyadh, and his team at Forward Labs builds and ships the chosen use cases to production.
Expertise
Board-Level Capabilities
AI Transformation Strategy
Growth Operating System Design
Performance Governance
Data & Analytics Oversight
Revenue Architecture
Global Market Expansion
Founder-to-Scale Transition
Marketing & Capital Efficiency
Ideal Profile
Company Profile
Series A–C SaaS companies
VC-backed startups
Family enterprises modernising operations
PE portfolio companies
Public companies seeking digital acceleration
How I work
Decide, deploy, govern
1 · Decide
We agree where AI will move revenue, margin or speed, and which single workflow goes first.
2 · Deploy
I stay in the work until it runs in production, with a named owner, a fallback path and a baseline to measure against.
3 · Govern
I sit with the board or leadership team as the system scales, so it becomes infrastructure rather than another pilot.
Track Record
Why Me
Built and scaled international operating companies
Managed $740M+ in media investment
Worked with 200+ brands globally
Worked across 90 countries over 17 years
Hands-on AI deployment experience
Public speaker & ecosystem builder
Start with a conversation
I take a limited number of engagements each year. If the fit is right, we begin with a 30-minute outcome brief.
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