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AI Advisory & Implementation Services

AI consulting that ships to production.

Eleven ways to work together, from a free briefing to a fixed-fee AI build. Each one has a clear price, clear deliverables and a measurable business result for the CEO, CFO and CMO.

How much does AI implementation cost?

With Murat Durak, a board AI briefing starts at $15,000, a Growth System Audit is $12,000 and an eight-week Deployment Sprint starts at $25,000. Taking one AI use case from discovery to live production is a $60,000 fixed fee. Ongoing AI advisory starts at $8,500 a month.

AI consulting results: selected client outcomes

CEO

6→2

weeks from pilot to production

CEO

4 / 5

AI pilots scaled to production

CFO

+3.2 pts

EBITDA margin from AI in production

CFO

$2.1M

annualised run-rate savings

CMO

−34%

customer acquisition cost

CMO

3x

qualified pipeline from AI demand engine

Anonymised results from AI advisory and deployment work, ordered by what CEOs, CFOs and CMOs track first.

01 · Learn

Free briefing series

The Deployment Room

Short episodes on the AI decisions leadership teams are making right now. First episode in November 2026.

You get: a sharper view of what to deploy next, in the time of one coffee.

Free

First episode in November 2026

Deliverables

  • One weekly episode on a single deployment decision
  • Show notes with the framework takeaway
  • Full transcript for every episode
Notify me

One email when the first episode is live

01 · Learn

Membership

Signal Pro

The weekly briefing for leaders who have to ship AI, not just talk about it.

You get: decisions your peers paid to learn, before you make the same mistakes.

$15 / month

or $150 / year · Founding member pricing (standard $180)

Deliverables

  • Weekly members-only deep dive on one AI deployment decision
  • Monthly teardown: what worked, what broke, what it cost
  • Deployment Ladder assessment, templates and board memo kit
  • Quarterly live briefing and Q&A with me
  • Full archive and private member thread

Limited to 200 founding members

01 · Learn

Team licence

Signal Pro for Teams

Signal Pro for your whole leadership team, so everyone decides from the same briefing.

You get: one shared language on AI across the C-suite, for less than one conference ticket.

$1,500 / year

Up to 10 seats · add seats at $120 each

Deliverables

  • 10 Signal Pro seats with everything in the individual plan
  • Quarterly team-only live briefing on your sector
  • Board memo kit licensed for internal use
  • One invoice, central seat management

Invoiced annually

01 · Learn

Self-paced course

The Deployment Ladder, On Demand

The method behind every engagement, recorded. Learn it at your own pace, from any time zone.

You get: a repeatable way to judge, launch and scale any AI use case, for a fraction of advisory fees.

$750

Lifetime access · Waitlist open

Deliverables

  • 8 short video modules, one per rung of the Ladder
  • Worksheets: business case, exit criteria, owner and fallback plan
  • Three real deployment case studies with numbers
  • Completion certificate and access to future updates

Join the waitlist to hear first

02 · Diagnose

Board session

Board AI Briefing

A half-day session that gets your board or leadership team aligned on where AI will move the P&L.

You get: board agreement on three AI priorities and who owns them, in one afternoon.

From $15,000

Half day · in person or remote · up to 15 people

Deliverables

  • Pre-session interviews with 3–5 executives
  • Briefing tailored to your sector and competitors
  • Facilitated session to agree three AI priorities
  • Written decision memo after the session

Travel billed at cost outside New York

02 · Diagnose

Expert review

AI Roadmap, Reviewed

Start with the free AI Roadmap Builder, then I review and rewrite it for your business.

You get: a go/no-go answer on one use case from someone who has shipped it.

$2,500

Fee credited toward the Audit

Deliverables

  • Line-by-line review of your generated roadmap
  • Revised roadmap with realistic cost, timeline and risks
  • 45-minute call to walk through the recommendation
  • Clear go/no-go and suggested next step

Try the free Roadmap Builder first at /roadmap

02 · Diagnose

Diagnostic

Growth System Audit

A written diagnosis of where growth is leaking and where AI will pay back first.

You get: a ranked list of AI bets with expected P&L impact, so you fund the right one first.

$12,000

2–3 weeks · fixed fee

Deliverables

  • 30-page written report on demand, revenue, data and tooling
  • AI readiness and risk map
  • Top 5 use cases ranked by impact, cost and time to value
  • 10-slide board deck with the recommendation
  • 90-day implementation roadmap and a readout session

One audit per month

03 · Build capability

Cohort programme

Deployment Ladder Cohort

Six weeks with 12 operators to take one of your AI workflows from pilot to production.

You get: one workflow live, and a team member who can repeat the method without outside help.

$4,500 / seat

6 weeks · limited to 12 operators

Deliverables

  • 6 live working sessions on your own workflow
  • Deployment Ladder assessment of your starting point
  • Templates: business case, exit criteria, owner and fallback plan
  • Async office hours between sessions
  • Your own 90-day roadmap at graduation
View Programme Details

Next cohort opens October 2026

04 · Deploy

Advisory sprint

Deployment Sprint

Your team builds; I lead. One workflow from pilot to production in eight weeks.

You get: a stalled pilot in production, with numbers the CFO signs off.

From $25,000

8 weeks · 1 workflow · 1 leadership team

Deliverables

  • Deployment Ladder assessment of the current state
  • Baseline metrics and signed exit criteria
  • Owner, fallback path and governance design
  • Weekly working sessions with your leadership team
  • Production readiness review and 90-day scale plan

Limited to 3 sprints per quarter

04 · Deploy

Done-for-you deployment

Built & Shipped: One AI Use Case, Live

No team to spare? I take one AI use case from discovery to production and write the code myself.

You get: a working AI system in production, owned by your team, at a fixed price.

$60,000

Fixed fee · 1 use case · discovery to live

Book a Scoping Call

Deliverables

  • Discovery: pick the use case with the clearest P&L impact and set the success metric
  • Solution design: data, model choice, integrations, cost per task
  • Hands-on build: I write and test the production code myself
  • Go-live: security, fallback path, monitoring and a named owner
  • 30-day hypercare and handover to your team with full documentation

Book a Scoping Call

30 minutes. Answer four questions and I'll come back within two business days with times.

Not sure yet? Get a free AI roadmap for your use case first →

30-minute scoping call first

05 · Scale

Retainer

Advisory Retainer

A standing adviser for boards, founders and executive teams scaling AI across the business.

You get: fewer wasted AI bets and faster calls on the ones that matter.

From $8,500 / month

6-month minimum · cancel with 60 days' notice

Deliverables

  • Monthly strategy session with the CEO or leadership team
  • Quarterly AI portfolio review: scale, fix or stop
  • Board and investor narrative on AI
  • Growth system and vendor decision reviews
  • Direct line with a reply within 24 hours

Selective engagements · 4 spots per year

Engagement Flow

How every engagement starts

01

Outcome brief

You describe the business outcome, not the scope. We decide whether the fit is right in one call.

02

Mutual due diligence

I review a small set of documents or data; you review a one-page proposal with deliverables, timeline and investment.

03

Joint execution

We work in short cycles with visible outputs. You always know what is happening, what is blocked and what is next.

Or send a general inquiry