Products & Engagements
Ways to work together.
I keep the commercial model simple: free ideas through Signal, paid depth through advisory and programmes. Every engagement starts with a conversation about outcomes, not hours.
Selected Client Outcomes
40%
shorter sales cycle
$2.1M
annual cost avoidance
6→2
weeks to first production workflow
3x
qualified pipeline from rebuilt demand engine
Results from anonymised advisory engagements across SaaS, fintech and consumer platforms.
Membership
Signal Pro
The briefing for operators who ship AI into production.
$150 / quarter
or $500 / year · Founding member pricing
- Everything in the free edition
- Monthly deployment teardowns
- The Deployment Ladder assessment + templates
- Quarterly live briefing and Q&A
- Private discussion thread
- Full archive access
Early access · Limited to 200 members
Advisory Sprint
Deployment Sprint
Take one workflow from pilot to production in eight weeks.
From $25,000
8 weeks · 1 workflow · 1 leadership team
- Current-state assessment against the Deployment Ladder
- Baseline metrics and exit criteria workshop
- Owner, fallback path and governance design
- Weekly working sessions with leadership team
- Production readiness review and 90-day roadmap
Limited to 3 sprints per quarter
Retainer
Advisory Retainer
Strategic counsel for boards, founders and executive teams.
From $8,500 / month
6-month minimum · Cancel with 60 days notice
- Monthly strategy call + async counsel
- Board and investor narrative preparation
- AI deployment roadmap oversight
- Growth system design review
- Priority response within 24 hours
Selective engagements · 4 spots per year
Diagnostic
Growth System Audit
A written diagnosis of where growth is leaking and where AI can actually help.
$12,000
2–3 week turnaround · 30-page report + board deck
- Demand and revenue architecture review
- Data, tooling and workflow audit
- AI readiness and risk mapping
- Prioritised opportunity backlog
- 90-day implementation roadmap
One audit per month
Media
The Deployment Room
A 15-20 minute briefing series on AI deployment, growth systems and board-level decisions.
Free
New episodes weekly · Signal members get show notes
- Weekly 15-20 minute episodes
- Show notes and framework takeaways
- Transcripts for every episode
- Early access for Signal members
Listen on the site or subscribe by email
Cohort Programme
Deployment Ladder Cohort
Six weeks to take one AI workflow from pilot to production with a small group of operators.
$4,500 / seat
6 weeks · Cohort limited to 12 operators
- 6 live working sessions
- The Deployment Ladder assessment tool
- Templates and decision documents
- Async office hours
- 90-day post-programme roadmap
Next cohort opens October 2026
Engagement Flow
How every engagement starts
Outcome brief
You describe the business outcome, not the scope. We decide whether the fit is right in one call.
Mutual due diligence
I review a small set of documents or data; you review a one-page proposal with deliverables, timeline and investment.
Joint execution
We work in short cycles with visible outputs. You always know what is happening, what is blocked and what is next.