AI Advisory & Implementation Services
AI consulting that ships to production.
Eleven ways to work together, from a free briefing to a fixed-fee AI build. Each one has a clear price, clear deliverables and a measurable business result for the CEO, CFO and CMO.
How much does AI implementation cost?
With Murat Durak, a board AI briefing starts at $15,000, a Growth System Audit is $12,000 and an eight-week Deployment Sprint starts at $25,000. Taking one AI use case from discovery to live production is a $60,000 fixed fee. Ongoing AI advisory starts at $8,500 a month.
Where should I start?
Learn
You want to understand what AI changes before committing budget.
Start with Signal Pro or the Board AI Briefing. →
Diagnose
You know AI matters but not where it pays off first.
Start with the Roadmap Review or the Growth Audit. →
Deploy
You have a use case and need it live in production.
Start with Built & Shipped or a Deployment Sprint. →
AI consulting results: selected client outcomes
CEO
6→2
weeks from pilot to production
CEO
4 / 5
AI pilots scaled to production
CFO
+3.2 pts
EBITDA margin from AI in production
CFO
$2.1M
annualised run-rate savings
CMO
−34%
customer acquisition cost
CMO
3x
qualified pipeline from AI demand engine
Anonymised results from AI advisory and deployment work, ordered by what CEOs, CFOs and CMOs track first.
01 · Learn
Free briefing series
The Deployment Room
Short episodes on the AI decisions leadership teams are making right now. First episode in November 2026.
You get: a sharper view of what to deploy next, in the time of one coffee.
Free
First episode in November 2026
Deliverables
- One weekly episode on a single deployment decision
- Show notes with the framework takeaway
- Full transcript for every episode
One email when the first episode is live
01 · Learn
Membership
Signal Pro
The weekly briefing for leaders who have to ship AI, not just talk about it.
You get: decisions your peers paid to learn, before you make the same mistakes.
$15 / month
or $150 / year · Founding member pricing (standard $180)
Deliverables
- Weekly members-only deep dive on one AI deployment decision
- Monthly teardown: what worked, what broke, what it cost
- Deployment Ladder assessment, templates and board memo kit
- Quarterly live briefing and Q&A with me
- Full archive and private member thread
Limited to 200 founding members
01 · Learn
Team licence
Signal Pro for Teams
Signal Pro for your whole leadership team, so everyone decides from the same briefing.
You get: one shared language on AI across the C-suite, for less than one conference ticket.
$1,500 / year
Up to 10 seats · add seats at $120 each
Deliverables
- 10 Signal Pro seats with everything in the individual plan
- Quarterly team-only live briefing on your sector
- Board memo kit licensed for internal use
- One invoice, central seat management
Invoiced annually
01 · Learn
Self-paced course
The Deployment Ladder, On Demand
The method behind every engagement, recorded. Learn it at your own pace, from any time zone.
You get: a repeatable way to judge, launch and scale any AI use case, for a fraction of advisory fees.
$750
Lifetime access · Waitlist open
Deliverables
- 8 short video modules, one per rung of the Ladder
- Worksheets: business case, exit criteria, owner and fallback plan
- Three real deployment case studies with numbers
- Completion certificate and access to future updates
Join the waitlist to hear first
02 · Diagnose
Board session
Board AI Briefing
A half-day session that gets your board or leadership team aligned on where AI will move the P&L.
You get: board agreement on three AI priorities and who owns them, in one afternoon.
From $15,000
Half day · in person or remote · up to 15 people
Deliverables
- Pre-session interviews with 3–5 executives
- Briefing tailored to your sector and competitors
- Facilitated session to agree three AI priorities
- Written decision memo after the session
Travel billed at cost outside New York
02 · Diagnose
Expert review
AI Roadmap, Reviewed
Start with the free AI Roadmap Builder, then I review and rewrite it for your business.
You get: a go/no-go answer on one use case from someone who has shipped it.
$2,500
Fee credited toward the Audit
Deliverables
- Line-by-line review of your generated roadmap
- Revised roadmap with realistic cost, timeline and risks
- 45-minute call to walk through the recommendation
- Clear go/no-go and suggested next step
Try the free Roadmap Builder first at /roadmap
02 · Diagnose
Diagnostic
Growth System Audit
A written diagnosis of where growth is leaking and where AI will pay back first.
You get: a ranked list of AI bets with expected P&L impact, so you fund the right one first.
$12,000
2–3 weeks · fixed fee
Deliverables
- 30-page written report on demand, revenue, data and tooling
- AI readiness and risk map
- Top 5 use cases ranked by impact, cost and time to value
- 10-slide board deck with the recommendation
- 90-day implementation roadmap and a readout session
One audit per month
03 · Build capability
Cohort programme
Deployment Ladder Cohort
Six weeks with 12 operators to take one of your AI workflows from pilot to production.
You get: one workflow live, and a team member who can repeat the method without outside help.
$4,500 / seat
6 weeks · limited to 12 operators
Deliverables
- 6 live working sessions on your own workflow
- Deployment Ladder assessment of your starting point
- Templates: business case, exit criteria, owner and fallback plan
- Async office hours between sessions
- Your own 90-day roadmap at graduation
Next cohort opens October 2026
04 · Deploy
Advisory sprint
Deployment Sprint
Your team builds; I lead. One workflow from pilot to production in eight weeks.
You get: a stalled pilot in production, with numbers the CFO signs off.
From $25,000
8 weeks · 1 workflow · 1 leadership team
Deliverables
- Deployment Ladder assessment of the current state
- Baseline metrics and signed exit criteria
- Owner, fallback path and governance design
- Weekly working sessions with your leadership team
- Production readiness review and 90-day scale plan
Limited to 3 sprints per quarter
04 · Deploy
Done-for-you deployment
Built & Shipped: One AI Use Case, Live
No team to spare? I take one AI use case from discovery to production and write the code myself.
You get: a working AI system in production, owned by your team, at a fixed price.
$60,000
Fixed fee · 1 use case · discovery to live
Book a Scoping CallDeliverables
- Discovery: pick the use case with the clearest P&L impact and set the success metric
- Solution design: data, model choice, integrations, cost per task
- Hands-on build: I write and test the production code myself
- Go-live: security, fallback path, monitoring and a named owner
- 30-day hypercare and handover to your team with full documentation
Book a Scoping Call
30 minutes. Answer four questions and I'll come back within two business days with times.
Not sure yet? Get a free AI roadmap for your use case first →30-minute scoping call first
05 · Scale
Retainer
Advisory Retainer
A standing adviser for boards, founders and executive teams scaling AI across the business.
You get: fewer wasted AI bets and faster calls on the ones that matter.
From $8,500 / month
6-month minimum · cancel with 60 days' notice
Deliverables
- Monthly strategy session with the CEO or leadership team
- Quarterly AI portfolio review: scale, fix or stop
- Board and investor narrative on AI
- Growth system and vendor decision reviews
- Direct line with a reply within 24 hours
Selective engagements · 4 spots per year
Engagement Flow
How every engagement starts
Outcome brief
You describe the business outcome, not the scope. We decide whether the fit is right in one call.
Mutual due diligence
I review a small set of documents or data; you review a one-page proposal with deliverables, timeline and investment.
Joint execution
We work in short cycles with visible outputs. You always know what is happening, what is blocked and what is next.