Murat Durak — Signal & Essays https://muratdurak.com Field notes, teardowns and frameworks from live AI deployments. en Wed, 23 Sep 2026 14:50:00 GMT Signal No. 6 — The cost line nobody forecasts https://muratdurak.com/signal/archive#issue-6 https://muratdurak.com/signal/archive#issue-6 Inference is rarely the expensive part. Review, correction and escalation are — and they land on a team that never signed up for them. Signal Sun, 20 Sep 2026 09:00:00 GMT Signal No. 5 — Why the pilot passed and production failed https://muratdurak.com/signal/archive#issue-5 https://muratdurak.com/signal/archive#issue-5 Pilots are run by the people who want them to work. Production is run by everybody else. Signal Sun, 13 Sep 2026 09:00:00 GMT Signal No. 4 — One named owner, or nothing https://muratdurak.com/signal/archive#issue-4 https://muratdurak.com/signal/archive#issue-4 The fastest predictor of a deployment surviving its first bad week is whose phone rings at 2am. Signal Sun, 06 Sep 2026 09:00:00 GMT Signal No. 3 — Six weeks to two https://muratdurak.com/signal/archive#issue-3 https://muratdurak.com/signal/archive#issue-3 A teardown of a cycle-time reduction that had almost nothing to do with the model choice. Signal Sun, 30 Aug 2026 09:00:00 GMT Signal No. 2 — What a growth system actually does https://muratdurak.com/signal/archive#issue-2 https://muratdurak.com/signal/archive#issue-2 Not campaigns. A growth system is the set of decisions you no longer have to make by hand each week. Signal Sun, 23 Aug 2026 09:00:00 GMT The Deployment Ladder: Five Rungs from Pilot to Production https://muratdurak.com/thinking/the-deployment-ladder https://muratdurak.com/thinking/the-deployment-ladder A working model for moving enterprise AI out of the demo stage: evidence, ownership, evaluation, integration and standardisation, taken one rung at a time. Strategy Thu, 20 Aug 2026 09:00:00 GMT Signal No. 1 — What I see inside AI deployments https://muratdurak.com/signal/archive#issue-1 https://muratdurak.com/signal/archive#issue-1 Why this briefing exists, and the one question I ask in the first meeting of every engagement. Signal Sun, 16 Aug 2026 09:00:00 GMT Teardown: Six Weeks to Two https://muratdurak.com/thinking/teardown-six-weeks-to-two https://muratdurak.com/thinking/teardown-six-weeks-to-two An anonymised case teardown — problem, intervention, result — from a mandate that cut a customer operations workflow from six weeks to two. Case Teardown Wed, 12 Aug 2026 09:00:00 GMT What Growth Systems Actually Do https://muratdurak.com/thinking/what-growth-systems-actually-do https://muratdurak.com/thinking/what-growth-systems-actually-do Growth is not a campaign function. It is an architecture question: where revenue leaks, who owns each handoff, and which decisions can be made without a meeting. Growth Tue, 14 Jul 2026 09:00:00 GMT