https://muratdurak.com Essays by Murat Durak. Newsletter: The Delegation Economy on Substack (https://delegationeconomy.substack.com/feed). Signal is its free Sunday edition. en Sat, 03 Oct 2026 20:25:13 GMT https://muratdurak.com/thinking/the-delegated-customer https://muratdurak.com/thinking/the-delegated-customer Agents now search, compare and pay on behalf of people. What changes for brands, funnels and loyalty when the customer you must persuade is software carrying a mandate. Technology & Society Thu, 24 Sep 2026 09:00:00 GMT https://muratdurak.com/thinking/the-delegation-economy https://muratdurak.com/thinking/the-delegation-economy As agents take on whole tasks rather than single prompts, value shifts from software seats to delegated outcomes. What boards and CFOs should measure in the delegation economy. Strategy Thu, 17 Sep 2026 09:00:00 GMT https://muratdurak.com/thinking/the-deployment-ladder https://muratdurak.com/thinking/the-deployment-ladder A working model for moving enterprise AI out of the demo stage: evidence, ownership, evaluation, integration and standardisation, taken one rung at a time. Strategy Thu, 20 Aug 2026 09:00:00 GMT https://muratdurak.com/thinking/teardown-six-weeks-to-two https://muratdurak.com/thinking/teardown-six-weeks-to-two An anonymised case teardown — problem, intervention, result — from a mandate that cut a customer operations workflow from six weeks to two. Case Teardown Wed, 12 Aug 2026 09:00:00 GMT https://muratdurak.com/thinking/what-growth-systems-actually-do https://muratdurak.com/thinking/what-growth-systems-actually-do Growth is not a campaign function. It is an architecture question: where revenue leaks, who owns each handoff, and which decisions can be made without a meeting. Growth Tue, 14 Jul 2026 09:00:00 GMT