Growth System Company · Founded by Murat Durak
Response
Designs and runs growth as one connected system, not a set of separate services.
Murat Durak · Founder. Sets strategy and oversees the growth system.
What is Response?
Response is a growth system company founded by Murat Durak. It designs and runs demand architecture, media, creative and measurement for global brands as one connected system.
About Response: AI-powered growth systems
Response designs and runs end-to-end growth systems for global brands. Instead of buying media from one partner, creative from another and measurement from a third, clients get one machine where every part feeds the others.
Response is behind the $740M+ in media deployed across the portfolio's client work, and it is where AI is put to work on demand, creative and measurement every day.
Response services and capabilities
- 01
Demand architecture
Map where demand comes from and how it turns into revenue.
- 02
Media & creative
Run media and produce creative as one loop, tested and improved continuously.
- 03
Measurement
Tie every spend decision to the revenue it produces.
Who Response is for
CMOs and growth leaders of brands scaling across markets who want one accountable growth partner.